An editorial calendar is an easy, yet very powerful tool that helps you to conquer publishing consistency. It’s the perfect companion for establishing specific deadlines and scheduling your colleagues’ work and yours.
An editorial calendar offers several benefits, including:
- unified vision of all your upcoming work,
- evenly distributing work among all the members of your editorial team,
- scheduling new posts and social messages easily,
- rescheduling content simply by dragging-and-dropping it,
- automatically rescheduling all social messages when a post is rescheduled, saving you a lot of time,
- sharing the same social messages in multiple networks all at once,
- sharing old posts in social networks with just a couple of clicks, and
- filtering your content to focus on what’s important at each moment.